Atlético de Madrid Teams Up with Google Cloud to Elevate Cybersecurity Measures

Google Cloud is thrilled to declare the expansion of its alliance with Atlético de Madrid, designating it as the official cybersecurity collaborator for both the women’s and men’s teams. This partnership bolsters a mutual dedication to innovation and resilience in the realm of sports technology.

In a time when digital security is paramount, Atlético de Madrid is fortifying its defenses beyond the field. The club has committed resources to enhance the safeguarding of both operational and supporter data by transitioning to Google Cloud’s Backup and Disaster Recovery Service. This service, which automatically secures data at rest, guarantees that critical information and systems remain shielded, allowing operations to quickly recuperate from any possible disruptions.

Since the inception of their partnership, Google Cloud and Atlético de Madrid have joined forces to investigate inventive methods to bolster the club’s cybersecurity stance. A primary emphasis has been on the necessity of protecting sensitive information and sustaining the integrity of digital operations, particularly concerning the security of its extensive fan community. Over the preceding months, Google Cloud and Atlético de Madrid have collaborated to achieve a deeper comprehension of the threat landscape that Atlético de Madrid encounters and have commenced implementing best practices in cybersecurity awareness and resilience.

Comprehending the threat landscape

Atlético de Madrid, along with various international sports associations, confronts an array of cybersecurity threats that could influence operations, reputation, and fan confidence. These issues include:

• Data breaches and safeguarding fan information: With a substantial volume of personal data, including financial details and preferences, clubs must guarantee rigorous protection to comply with GDPR and avert identity theft or fraud.
• Ransomware intrusions: A cyber assault could disrupt essential operations such as ticketing, merchandising, and performance analysis, especially during critical game weeks.
• Website and mobile application safeguarding: As digital platforms are crucial for fan engagement, securing these points of contact against defacement and DDoS attacks is vital.
• Phishing and social manipulation: Players, personnel, and even supporters are possible targets for phishing endeavors aimed at stealing credentials and financial data.

Countering these risks with a robust cybersecurity framework not only safeguards Atlético de Madrid’s digital infrastructure but also enhances every interaction between players, staff, and fans with the club and the sport. Cybersecurity also plays a pivotal role in curbing online scams and protecting fans from fraudulent ticket sales and merchandise propositions. Even within the stadium, rigorous security ensures that crucial systems like electronic access controls and signage remain functional, facilitating a seamless experience for everyone involved.

Looking ahead

As we move forward, Google Cloud will persist in collaborating with Atlético de Madrid to augment its security capabilities, discover innovative approaches, and guarantee that the club stays fortified in today’s rapidly changing threat landscape. For Atlético, this partnership transcends mere security implementations; it’s about crafting a safe and positive experience for all who engage with the club.

“The security and trust of our digital ecosystem are central to all our actions,” stated René Abril, CIO, Atlético de Madrid. “Cybersecurity is fundamental in ensuring that every interaction with Atlético de Madrid – whether it involves purchasing tickets, engaging online, or accessing club services – is secure and seamless. Collaborating with Google Cloud has already provided us with valuable insights that we can utilize to bolster our defenses and deepen our understanding of the threats facing football clubs worldwide.”

“Modern sports clubs operate within an increasingly digital landscape, making cybersecurity more crucial than ever,” noted Cristina Pitarch, Managing Director EMEA, Google Cloud Security. “Atlético de Madrid’s proactive strategy sets a strong benchmark for the industry. We’re eager to support their journey by sharing our experience, overcoming new challenges, and assisting them in constructing a secure foundation for the future.”